Running Reliable Fieldwork in the Sahel: A Practical Guide for Research Teams
Collecting good data in the Sahel is possible, but it does not happen by default....
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Entering the Moroccan Market: 7 Questions to Answer Before You Invest
Morocco attracts a growing number of foreign companies. Those that succeed usually answer seven questions...
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Why International Research Firms Need a Local Field Partner in Africa and the Middle East
Winning a multi-country study is one thing. Delivering it in markets where you have no...
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Consumer Testing in the UAE: What FMCG Brands Should Test Before Launch
The UAE is a showcase market for FMCG brands, but its diversity makes launches harder...
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Due Diligence in Francophone Africa: What Desk Research Misses
Registries, reports and online sources are a useful start. In many francophone African markets, the...
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Focus Groups and In-Depth Interviews in North Africa and the Sahel: What Makes Qualitative Research Work
Qualitative research lives or dies on the people in the room and the person asking...
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