Freelance Research Consultant – Concept & Product Testing
Freelance
Ongoing
FR · AR · EN
Hybrid
Join the AMRC network of research consultants
As it develops its market and consumer research activities, AMRC is looking for experienced freelance consultants in Concept Testing, Product Testing, Packaging Testing and Innovation Research to work on research projects for national and international clients.
We are looking for professionals able to work autonomously across the stages of a project, from research design to analysis and strategic and operational recommendations.
Assignments are offered on a project basis, according to consultants’ expertise, experience and availability.
What you will do
1. Research Design & Methodology
- Understand clients’ marketing, innovation and product development issues.
- Design quantitative, qualitative or mixed research approaches.
- Define objectives, hypotheses, performance indicators and evaluation criteria.
- Develop questionnaires, interview guides, test protocols and analysis plans.
- Recommend the methodologies best suited to each study’s objectives.
2. Concept Testing & Innovation Research
- Design and manage evaluation studies for new concepts, products or services.
- Assess appeal, relevance, differentiation, credibility and purchase intent.
- Compare several concepts and identify optimisation paths.
- Conduct Claim Testing, Idea Screening and Concept Validation studies.
- Support decisions on developing, optimising and launching new offers.
3. Product, Packaging & Usage Testing
- Design Product Testing protocols: monadic, sequential monadic, comparative, blind tests and in-home usage tests (IHUT).
- Define product performance evaluation criteria.
- Assess the functional, sensory and experiential attributes of products.
- Develop Packaging Testing studies: visual appeal, legibility, differentiation and perception.
- Analyse consumer preferences, purchase intent and improvement opportunities.
4. Research Execution & Analysis
- Support operational teams in implementing study protocols.
- Take part in methodology briefings and quality monitoring.
- When needed, conduct in-depth interviews, group discussions or evaluation sessions.
- Define and supervise data processing and analysis plans.
- Analyse results, interpret indicators and identify the key insights.
5. Reporting & Strategic Recommendations
- Prepare structured, decision-oriented research reports.
- Produce comparative analyses, scorecards, diagnostics and recommendations.
- Identify success factors and improvement areas for the concepts and products tested.
- Present results to clients and take part in debrief workshops.
- Turn research results into concrete recommendations for marketing, innovation and product development teams.
Who we are looking for
- Proven experience in market research, Consumer Insights, Innovation Research or Product & Concept Testing.
- Experience in a research agency, consulting firm or Consumer Insights / Market Research department.
- Strong command of quantitative and/or qualitative methodologies applied to concept and product testing.
- Ability to design a research approach autonomously and develop the data collection tools.
- Good understanding of the performance indicators used in Concept, Product and Packaging Testing.
- Proven skills in data analysis, interpretation of results and recommendations.
- Excellent writing, analytical and presentation skills.
- Autonomy, methodological rigour and ability to work on international projects.
Experience in FMCG, Food & Beverage, Beauty & Personal Care, Retail, Consumer Electronics, Healthcare or Services is an advantage.
Command of statistical software and data analysis or visualisation tools (SPSS, R, advanced Excel, Power BI or equivalent) is appreciated.
Language profiles sought
We are especially looking for the following profiles:
Profile A – French-speaking (FR)
Consultants able to design, conduct, analyse and present studies in French.
Profile B – Trilingual (AR/EN/FR)
Consultants fluent in Arabic, English and French for multicultural, multilingual projects.
Profile C – Bilingual (AR/EN)
Consultants fluent in Arabic and English, especially for projects in the GCC and the Middle East.
Other language combinations may also be considered depending on markets and projects.
How we work together
Consultants are engaged on a freelance basis, assignment by assignment, according to client needs and their expertise.
Assignments may cover a specific project phase (design, tool development, analysis or reporting) or the full research component.
Terms of collaboration, deliverables, deadlines and fees are defined for each assignment.
How to apply
Interested professionals are invited to apply, stating:
- their country and city of residence;
- their working languages;
- their years of experience in market research;
- their expertise in Concept, Product and Packaging Testing and other methodologies;
- the sectors and product categories they have studied;
- the research stages they can manage autonomously;
- their CV, LinkedIn profile and, if available, a portfolio or anonymised sample deliverables.
This call for applications is permanently open. Relevant profiles will join our consultant pool, with their consent, and may be contacted as collaboration opportunities arise.